Why Your Interview Process Is Your Employer Brand.

Curiosity Counts

The best hires ask questions as much as they answer them. Design interview questions that test curiosity and problem-solving - those who dig deeper are more likely to thrive in a fast-moving startup.

Bias to Action

Early-stage teams need people who move fast and make decisions.

Ask candidates how they’ve acted when there was no playbook - it reveals whether they’re doers or observers.

Founder Fit

Startups are intimate teams. Evaluate how candidates align with your mission, communicate with clarity, and interact with founders. Cultural and operational fit can outweigh technical skill at this stage.

The Experience Matters

Every touchpoint shapes perception.

A well-structured, thoughtful interview process signals clarity, credibility, and competence - making your company more attractive to top talent.