Your GTM Motion is a Hypothesis, Not a Playbook.

Start with a Hypothesis

Early GTM is about discovery, not process. You're testing who buys, what resonates and how valur converts to revenue. 

Stay curious - every conversation is data. 

Talk to Customers, Not Dashboards

At the start, real insights come from people, not metrics. Founder-led sales reveal the narrative and shape your true positioning. You can't outsource that learning. 

Don't Overhire or Overbuild 

Scaling too soon kills momentum. If the motion isn't proven, more headcount or structure won't fix it. 

Prove traction first - then build the system. 

Refine Through Repetition 

Your first motion will break - that's progress. 

Test, adapt, repeat. 

Repeatability is built, not assumed.